Working with a coach is simply what you do to get the most out of yourself and your business. It needs to be seen as a lifestyle choice, rather than a crash course diet.
We use a global system/platform for building businesses that have been proven to work successfully for over 20 years in 50 countries.
Our focus is to personalise our coaching service to clients’ needs as they all have different expectations of what success means to them.
Ali’s qualifications and international business experience have created the perfect platform for him to coach a diverse range of clients in Australia, New Zealand and the USA.
As a self-starting entrepreneur with demonstrated and ongoing success, he knows the pitfalls of running your own business (or being run by it), as well as the pathway to success.
“The purpose of life is not to serve your business but that the primary purpose of your business is to serve your life.”
Ali is confident, honest and frank. He will hold you accountable. He will uncover what needs to be done and expect you to do it. This might feel uncomfortable, but you need to do it, that is, if you are serious about taking your business to a higher ground and stop it from running you.
Years of Coaching Businesses
Number of Current Business Clients
Industries that have been Coached
Percentage of Clients From Referrals
I was introduced to Ali 18 months ago, although I was a little sceptical about the investment of a business coach, particularly around affordability and being in a Franchise with systems, procedures and support in place. As I had previously suffered a business partnership breakup, I felt I needed structure and accountability to grow. I was working 7 days per week and needed to remove myself from the business to allow time with my family and improve my health. I was needing someone that had an unemotional point of view and for me to be accountable to someone (like my CEO). How things have changed!! Due to Ali’s guidance I have managed to build a Leadership Team structure and routine and I have become a more positive and motivated individual. I am now working 5 days per week and achieving more of my goals in far less time. I have managed to free up my weekends to spend with my family and friends and am enjoying my working life too. I have managed to create redundancy, improved my income by 20% and my profitability by 65%. I am definitely on my way to achieving my goals “The purpose of life is not to serve your business but that the primary purpose of your business is to serve your life”. Ali has made me feel as though I can no longer afford not to have a ‘Lifestyle’ coach as I like to call him.
“Since the very word go, Ali has assisted us in turning our business around by ensuring we are focusing on the key areas that make a business successful. He has mentored us through critical thinking, decision making, and planning and is always available when required. Our business wouldn’t be where it is today without his dedication”.
“A Business Coach who needs one really? That was my first thought. The answer is I needed one! Every business needs an Ali! It is not until you allow yourself to see the truth behind the reasons why your business is not doing so well that Ali’s Coaching reveals its true potential. Ali has helped guide us to turn our business around and increase our profit. It’s not just profit, Ali has helped guide our team to work better, and help us become a more united team with focus and drive. It's the accountability and the structure that Ali instils that is the true magic. Ali’s support, passion and commitment is unwavering. I just wish that I had Ali in my life 20 years ago. I will never do another venture without the guidance of a business coach namely Ali. Give Ali a go you will never look back!!"
"Working with Ali was initially quite tough. As a business owner, no one really holds you responsible. Ali made us think about our business in a different way. Instead of driving our business while working in it, he made us think about driving it externally and creating the work/life balance that we had always dreamed of. We still have a long way to go, however, our planning and business management is in a much better place thanks to Ali."
“I first encountered Ali and the concept of coaching back in 2011 and immediately saw the improvements both in my personal and professional development. The biggest benefit I have gained through my association with Ali is accountability. As a small business owner you really don’t have a board or shareholders to shine a light on your performance. Complacency can easily creep into your orbit without realising it. I enjoy the robust conversations we have, the long-term strategies we have put in place and the constant re-alignment towards those goals that drive me to achieve the success I know my business is capable of. I can’t recommend highly enough the importance of working with those that will help push you towards your success”
“Ali Minbashian has been coaching myself/business partner as well as my senior management teams in Sydney and Melbourne for over 10 years. His weekly sessions are always productive allowing us to grow the business every quarter and plan to win year on year. Ali’s coaching style is professional, personable and always on point making you feel like you can’t wait for your next session. His years of experience speaks volumes and I would and always have recommend Ali to any business owner who is looking to change their life and work smarter”.
“I don’t think I say enough how much I appreciate your help with the business, and how much I value your advice. Enlisting your help has been the single best investment I have made in the business, and I am so grateful for the time you take and the care you put in to offering the best possible advice. It has made a huge difference financially, but also to my peace of mind and enjoyment of running the business.”
“Two years after engaging Ali as a coach, we have increased our net profit by 63% and grew our team from 9 to 18 – all the while cutting back my hours from a 70 to a 32 hour week”.
“In the last 12 months, our net profit has increased over 40%. And that has been achieved on 20 hours less work per week. When I first met Ali, I was working a 90 hour week and it took me 2 months just to find the time to squeeze in a 30 minute coffee. Spending more time with family, picking them up and no longer working on Saturday – that is the dream. I am also coaching kids sports 4 days a week – but only because I enjoy it.”
"Three months after engaging with Ali, I almost regretted my decision. They made me recognise my personal and professional flaws and set me on a course which was uncomfortable and challenging, especially to my ego; it was my business after all. I started it and built it, but I was also chained to it. They quickly identified areas in my operation which needed focusing on. Bloody well nothing ever gets past them, they operated like a CEO above me. They knew exactly what needed to be done and they wouldn’t let up; they were relentless and demanding until I took action. Thank God. It was so worth it."
“When I was first approached I was a bit hesitant to spend money on coaching, after all I had been in business for 25 years and I thought I knew everything I needed to know. I did however give Ali a try and over the last three years we have managed to take our business to another level. We have more than doubled our total income and we have increased our bottom line by over 150%. For someone who has been running a business in the Financial Service area for this time I could not speak highly enough of the work that Ali has done, not only for myself, but also for my two sons who are now partners in the business. "
“Coaching has helped me attain a work/life balance with my business I never thought attainable for an owner. Creating buy-in and ownership from our team, and an environment of taking things to the next level – has helped the team and business flourish. With the help of our coach Ali, this challenging process has been made achievable. I highly recommend coaching to any business owner.”
“Just thought I’d let you know our profits are up 430% since the last financial year, this year was my first full year working just 3 days a week. Goes to show that working smart is better than working hard… many thanks for all your help.”